Social Impact & Program Management
Client: Meta Platforms (Facebook & Instagram) – Entertainment Team
Industry: Tech & Social Media
Dates: August 2021 – June 2022
Program: Gifting and Donations
Client Context
Meta sought to enhance its Gifting and Donations programs by streamlining operations and optimizing program execution across North America. The challenge was managing a high-profile social impact program with multiple stakeholders while ensuring operational efficiency and budget alignment.
Led two North American social impact programs, focusing on Operational Success, Process Improvement, and Strategic Partner Development.
Managed a $3.3 million budget, ensuring funds were allocated efficiently.
Strengthened partner relations by developing trust through strategic communication and engagement.
Implemented global program management best practices to improve workflow efficiency.
Strategy Overview
Results
Before:
Inefficiencies in program execution and budget utilization.
Inconsistent partner engagement leading to mixed sentiment.
After:
Streamlined program management operations, improving efficiency.
Achieved a 100% positive public figure/partner sentiment through enhanced communication.
Improved budget management, ensuring maximum impact from allocated funds.
Challenge & Analysis
Obstacle: Complex multi-stakeholder environment with varying expectations.
Solution: Established clear communication protocols, leveraged data-driven decision-making, and fostered cross-functional collaboration.
Strategic Insights
Strong partner relationships drive program success and long-term impact.
Budget alignment with strategic objectives ensures maximum value from investments.
Process improvements in global program management create scalable, repeatable success.