Brand & Design Project Management
Client: CitiBank
Industry: Financial Services
Dates: August 2022 – September 2022
Project: Global Citizen Festival 2022
Client Context
CitiBank partnered with the Global Citizen Festival to drive brand visibility and engagement through sponsorship. The challenge was delivering 20+ digital, merchandise, and print assets on a tight timeline while ensuring brand consistency and impact.
Implemented process improvement and scheduling techniques to optimize production workflows.
Collaborated with cross-functional teams to align campaign messaging with CitiBank’s brand identity.
Strategy Overview
Results
After:
Successfully delivered all 20+ assets on schedule.
Implemented workflow improvements that reduced turnaround time for asset
Enhanced CitiBank’s brand presence at the festival, driving increased visibility.
Before:
Tight deadlines with ad hoc business requirements.
Lack of streamlined processes for asset approvals.
Obstacle: Short project timeline with evolving campaign requirements.
Solution: Applied agile project management techniques, prioritized tasks effectively, and maintained real-time stakeholder communication.
Challenge/Analysis
Agile methodologies help manage shifting campaign priorities effectively.
Proactive stakeholder coordination ensures timely approvals and alignment.
Process optimization is critical for high-volume asset production under tight deadlines.